Leading retailers are reinventing the concept of loss prevention. The traditional RFID and Acoustic Magnetic technologies are now enhanced with Bluetooth to transform tags from mere loss prevention tools into modular value generation platforms to improve operations and enhance the customer experience.
Enhancing loss prevention tags with Bluetooth Direction Finding capability provides retailers a non-intrusive yet more comprehensive loss prevention method, which scales for modern, non-gated shopping environments and supports the omnichannel strategy. Bluetooth Angle of Arrival (AoA) and Angle of Departure (AoD) technologies track an item's location with sub-meter accuracy.
Loss prevention tags enhanced with Bluetooth wireless connectivity deliver the customers richer, in-depth product information, specs, user reviews, and more, seamlessly on their smartphones. Retailers are able to provide targeted outreach while building customer loyalty.
Bluetooth connectivity enabled on the loss prevention tags brings a smooth online shopping experience to retail environments. Customers can simply scan the product information via Bluetooth with their smartphone, pay online, deactivate the tag and complete the purchase.
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Retail loss prevention solutions based on indoor-positioning require high accuracy, yet total costs must be minimized for retailers. Bluetooth Direction Finding checks the accuracy and cost-efficiency boxes for loss prevention tags.
The Angle of Arrival (AoA) and Angle of Departure (AoD) based Bluetooth Direction Finding technique enables a sub-meter (<1 m) positioning accuracy. Silicon Labs' BG22, a Bluetooth Direction Finding enabled low-power SoC, is the optimal low-power and cost-efficient hardware for your retail loss prevention solutions.
Excellent RX sensitivity is a crucial feature on loss prevention tags to enable reliable, long-range wireless connectivity while minimizing energy consumption. With Silicon Labs’ BG22 Bluetooth Low Energy SoC you can enable loss prevention with the superior receiver sensitivity of -107 dBm and optimize wireless communication and battery life on your tags.
To minimize the total cost of ownership (TCO) for retailers, the energy consumption for the entire application including the wireless connectivity must be minimized. An ultra-low-power wireless chipset such as BG22 can run your tag for up to 10 years with a coin cell battery while providing superb RF sensitivity.
The RFSENSE feature on Silicon Labs’ chipsets preserves the battery by keeping the hardware in a sleep mode (~170 nA) until the RF system wake-up when the tag is taken into use.
Retail loss prevention tags, which are based on indoor-positioning and also enable online payments, must be protected against hacking and attacks. Silicon Labs' SoCs and modules provide you with the market-leading securityfunctionalities to safeguard the retailers’ business and your brand.